---
title: What are Tags
description: How to Utilize Tags for Sorting, Filtering, and Organizing Data.
---

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3. [Tags](https://help.vintory.com/settings?hsLang=en#tags)

# What are Tags

## Learn How to Utilize Tags for Sorting, Filtering, and Organizing Data

Updated: May 8, 2026

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*Note: Please note that the user interface show in this video is slightly outdated and may not represent the current state.*  
  
**Accessing the Tag Settings**

- Navigate to **Settings** in the menu pane.
- Click on the **Tags** section.

### **Viewing the List of Tags**

- Within the *Tags* section, you can see a complete list of your current tags.
- It also displays the creation date and last update date of each tag.

### **Creating New Tags**

1. Please see [Creating New Tags](https://help.vintory.com/creating-new-tags?hsLang=en)

### Deleting Tags

1. Locate the tag you wish to delete.
2. Click on the trash bin icon
3. A confirmation prompt will appear stating
   
   *"Tag will be removed from all contacts, triggers and campaigns. Deleted tags can be restored within 2 months. Are you sure you want to delete?"*
4. Click **Yes, Delete** to confirm.

### **Viewing Tags in Contacts**

- Navigate to **Contacts** in the menu pane and then select a Contact card.
- On the left side, scroll down to the bottom and locate the section titled *Actions*.
- Here you can view this contact's Tags.  You can add or remove Tags here as well.

### **Filtering Contacts by Tags**

1. Navigate to **Contacts** in the menu pane.
2. Click on **More Filters** to find specific people based on their **Tags**. 
     - "Is not empty" filter displays individuals with any listed tags.
     - "Is empty" filter shows only those without any tags.
     - To view individuals with a particular tag, select "Is" and enter the tag name.
3. Once you have defined the desired filters, click on **Apply**.
4. The record list will update, displaying only the contacts that match the specified Tag filter.

### **Saving and Creating Smart Lists**

- If desired, click **Save as Smart List** to save the applied filter for future use.  Give the Smart List a **name** and click **Save**.
- This filtered Smart List can be used to send different email campaigns.

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