Learn how to gain deeper insights into your Instagram and Facebook performance across various metrics.
Updated: November 20, 2024
1. Comprehensive Social Media Insights:
- Track the number of posts, likes, comments, followers, impressions, and reach across both Facebook and Instagram.
- Visualize your Social Post Performance with an interactive graph, showcasing post trends and weekly performance.
2. Engagement Breakdown:
- Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform.
- Identify which platform drives more engagement, helping you tailor your content strategy accordingly.
3. Impressions and Post Reach:
- Measure your content’s visibility with accurate Impressions tracking for both Facebook and Instagram.
- Analyze your Post Reach to understand how far your posts are spreading and which platforms are driving higher reach.
4. Gender and Age Demographics:
- Dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights.
- See your audience breakdown in terms of age groups, providing valuable data to optimize your content for the right audience.
The Insights:
- Check the numbers of published post, likes, comments, shares and followers.
- Analyze the bar graph with line giving stats on weekly published post across socials with line representing total impressions, likes and comments each day.
- Showing Engagement details of like , comments and share as well as change in percentage previous week
- Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week.
- Post reach refers to The number of people who had any content from your Page/account or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. Post Reach percentage reflects change in this week's data compared to the previous week..
- Adding Top Performing post table which is top performance on basis on likes for published social post from social planner.
- Gender demographic shows the distribution of gender - male and female ratio. For Facebook, Gender demographic is not available for Facebook. For Instagram, metric is not available for Instagram users with fewer than 100 followers. Demographic data is only available for those viewers who has shared the data for calculation.
