---
title: Pro Forma Nurture Workflow
description: Automate a nurturing workflow to follow up and reach out to anyone who has been sent a Pro Forma
---

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# Pro Forma Nurture Workflow

## Automate a nurturing workflow to follow up and reach out to anyone who has been sent a Pro Forma

Updated: July 17, 2025

### **Creating a Pro Forma Nurture Workflow:**

1. **Create a New Stage in Sales Pipeline:**
   
     - Open **Opportunities** from the navigation menu
     - Find the **Pipelines** tab at the top
     - Select the pencil icon next to Sales Pipeline to add and edit stages.
     - **Add stage** with title *Pro Forma Nurture*
     - Using the arrows to the left of the title customize the placement of the new stage as desired within the Sales Pipeline.
     - Select **Save** at the bottom  
       ![](https://help.vintory.com/hs-fs/hubfs/image-png-Apr-09-2024-09-46-02-6769-PM.png?width=419&height=540&name=image-png-Apr-09-2024-09-46-02-6769-PM.png)
2. **Workflow Setup:**
   
     1. Open **Automation** from the navigation menu
     2. Select **+Create Workflow** in the top right hand corner  
        ![](https://help.vintory.com/hs-fs/hubfs/image-png-Apr-09-2024-09-47-43-9433-PM.png?width=528&height=218&name=image-png-Apr-09-2024-09-47-43-9433-PM.png)
     3. Choose *"Start from Scratch" *and click **Continue **
     4. This will open a new blank workflow to customize.
     5. Edit the title at the top **Pro Forma Nurture**
     6. Add a trigger for **Pipeline Stage Change** in the sales pipeline and stage Pro Forma Nurture  
        ![](https://help.vintory.com/hs-fs/hubfs/image-png-Apr-09-2024-09-51-11-4949-PM.png?width=473&height=260&name=image-png-Apr-09-2024-09-51-11-4949-PM.png)
3. **Workflow Steps:**

a. **Wait for Initial Reply:**

- Action: Wait for 7 days
- Once a Pro Forma has been emailed move their Opportunity Card into the Pro Forma Nurture Stage. Here the system will wait 7 days for a reply before sending a follow up email.

b.  **Send Follow-up Email:**

- Action: Send Email
- Content:
  
    - Subject: Follow-up on Pro Forma Sent
    - Body: 
      
      Hi ,
      
      I hope this email finds you well. I wanted to follow up on the pro forma we sent recently. Have you had a chance to review it? Do you have any questions or need further clarification on any points? If you're interested, let's schedule a time to discuss it together.
      
      Looking forward to hearing from you soon.
      
      Best regards,
- After 7 days if the contact does not reply the above follow up email will automatically send from the assigned user. 

c. **Wait for Follow Up Reply:**

- Action: Wait for 7 days
- Once the follow up email has been sent, the system will wait 7 days for a reply.

d. **Move Contact to Long Term Nurture Stage:**

1. - Action: Task  
           - Action Name - Move Contact to Stage
           - Title - Move to Long Term Nurture
           - Description - Move to Long Term Nurture - no reply from pro forma email
           - Assign to - Contact's Assigned User
           - Due in - 1 day

![](https://help.vintory.com/hs-fs/hubfs/image-png-Apr-09-2024-10-01-50-9201-PM.png?width=458&height=444&name=image-png-Apr-09-2024-10-01-50-9201-PM.png)

1. - After 7 days if the contact does not reply the system will generate a task for the assigned user to move the lead into the Long Term Nurture Stage. 

![](https://help.vintory.com/hs-fs/hubfs/image-png-Apr-09-2024-10-04-17-5202-PM.png?width=688&height=879&name=image-png-Apr-09-2024-10-04-17-5202-PM.png)

**Additional Configuration:**

- - Ensure "Stop on Response" is turned on in settings to un-enroll the contact once they have replied to the emails sent.
    - Customize the workflow further based on specific needs and preferences.

This basic automation serves as a starting point and can be adjusted and expanded upon as necessary.

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