Learn some of the best practices for your landing page
Updated: August 22, 2024
This guide provides best practices for optimizing your landing page, ensuring it is effective in converting visitors into leads. Following these steps will help you create a landing page that is not only visually appealing but also functional and aligned with your business goals.
Navigation Links
- Link Navigation Buttons: Ensure that your navigation buttons link back to your main vacation rental site. This allows prospects to explore your offerings and learn more about your business before filling out any forms.
- Link to Homepage: When you publish your landing page, link it to your homepage on your root domain (e.g., vacationrentals.com). This connection enhances user experience and can improve your site's SEO.
Header and Call to Action
- Clear Header and Headline: The header should include a clear and compelling headline that speaks directly to homeowners. For example, "Is your vacation home working for you, or are you working for it?" This message should align with your value proposition, such as minimizing stress and maximizing profit.
- Tagline: Include a memorable tagline or catchphrase that resonates with your target audience.
- Form Placement: Place your contact form at the top of the page (above the fold). This makes it easily accessible for visitors and increases the likelihood of form submissions.
- Strong Call to Action (CTA): Use a prominent CTA, such as "Schedule your free rental value assessment," to guide visitors on what action to take next.
Content and Testimonials
- Proofreading: Ensure all content is well-written and free of errors. This includes verifying that all information accurately represents your business.
- Owner Testimonials: Include testimonials from current property owners. Positive reviews build trust and credibility with potential clients.
- Logo and Catchphrases: Use your company's logo and additional catchphrases to reinforce brand identity throughout the page.
- Engagement Buttons: Add buttons for various actions (e.g., schedule a meeting, call, email, fill out a form) to facilitate user interaction and lead generation.
Contact Information
- Complete Contact Details: Include your business’s full contact information at the bottom of the page. This should include your physical address, phone number, and email address.
- Team Photos: Personalize your landing page with photos of your team or business development representatives. This adds a human touch and helps build connections with visitors.
SEO and Metadata
- SEO Settings: Optimize your page’s SEO settings. Fill in the metadata with relevant information to improve your page’s search engine ranking.
- Title: The title should reflect your business and the content of the page (e.g., "Ski and Snow Vacations").
- Description: Provide a concise description of your services (e.g., "Property rentals in the Miami area").
- Keywords: Use keywords relevant to your business, such as "Miami property management" or "vacation home rentals."
Final Steps
- Save Your Work: Regularly save your changes to prevent data loss.
- Publish: Once you have reviewed and finalized your landing page, publish it to make it live for your audience.