---
title: Cold Email Report Overview
description: The Cold Email Report Tool is designed to help you manage and analyze your email marketing campaigns efficiently
---

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1. [Help Center](https://help.vintory.com/?hsLang=en)
2. [Cold Email Reporting](https://help.vintory.com/cold-email-reporting?hsLang=en)

# Cold Email Report Overview

## The Cold Email Report Tool is designed to help you manage and analyze your email marketing campaigns efficiently

Updated: May 11, 2026

 

1. **Locate Your Cold Email Report**:
   
     - Navigate to the left-hand side of your blue navigation menu.
     - Scroll towards the bottom and click on **Cold Email Report**
2. **Select Your Campaign**:
   
     - Identify the campaign you want to view.
     - Campaigns are listed by names such as Realtor Email Marketing Campaign (REMC) or Owner Email Marketing Campaign (OEMC).

**Lead Metrics**:

- - Total leads and various lead statuses are displayed for each campaign.
    - Key metrics include: 
          - **Replies: **Shows the % of all replies to the cold email campaign
          - **Positive**: Hover over this box to see detailed counts of neutral, negative, and positive responses.
          - **Leads in Sequence**: Hover to view the number of leads that have not started versus those that have completed the sequence.
          - **Emails Sent**: Shows the total number of emails sent and those yet to be sent (assuming all leads will receive all three sequence emails).
          - **Bounced**: Emails that could not be delivered.
          - **Unsubscribed: % **of email recipients that unsubscribed from your cold email campaign. 

#### Campaign Events

In this view, you're able to see your emails sent, replies, link clicks and unsubscribes. 

- Clicking the corresponding color to the aforementioned labels in the legend below the graph will toggle these on and off for a clearer view. 
- Selecting the dot on the actual graph will pull up further contact information for that specific contact response. 

**Viewing Email Sequence**:

- - A button labeled "View Sequence" allows you to see the specific steps in your email sequence

The Cold Email Report Tool offers a user-friendly interface to monitor and manage your email campaigns. By providing detailed metrics and easy access to your email sequences, this tool helps ensure your campaigns are effective and efficient.

#### Unsubscribe Portal

Here you're able to directly unsubscribe prospects from your cold email list, view their messages, and the various sentiments (neutral, positive or negative)

- Negative responses are not shown in the responses sections and would need to be toggle on in the upper right-hand corner
- Negative responses will also **NOT** show in the Contacts or Conversations view of your account. 

 

 

 

 

 

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