Learn to optimize your direct mailing list so the success of your lead generation and new business growth hinges directly on the consistency of your marketing efforts.
Updated: December 06, 2024
Steps to Optimize Your Mailing List
Step 1: Access Design Studio
- Open Design Studio from the navigation menu
- Navigate to the Campaigns section.
- Click on View Campaigns to see all your postcard campaigns.
Step 2: Review Campaign Dashboard
- Select the dashboard for your sent postcards by clicking the chart icon next to your campaign.
- This will display detailed information about the delivery status of your postcards.
Step 3: Identify Invalid Addresses
- Focus on the "Return to Sender" and "Incomplete USPS Scan Data" categories.
- Click on Details to see a list of recipients whose addresses need to be removed.
Step 4: Remove Invalid Addresses
- Open a new tab and duplicate your tab to work on two screens simultaneously, if possible.
- Search for the recipient (e.g., Raymore) in the Contacts section.
- Edit the contact details by removing the address information. This ensures that the address is empty and removes the recipient from future mailings.
Step 5: Clean Up Your Mailing List
- Go through each contact with a return to sender or incomplete scan status.
- Remove their address details from the contacts database.
- Ensure to update your mailing list to avoid sending future mailings to invalid addresses.
Step 6: Analyze Engagement Data
- Use the dashboard to check for unique visitors, QR code scans, and conversions.
- Click on Details to see who scanned your QR code and the pages they visited.
- This data helps tailor your messaging and maximize impact.
Benefits of Keeping Your List Clean
- Cost Savings: Avoid spending money on invalid addresses.
- Improved Targeting: Ensure your message reaches the right audience.
- Enhanced ROI: Better data leads to more effective marketing campaigns.