Cleaning Up Direct Mail List - Design Studio

Learn to optimize your direct mailing list so the success of your lead generation and new business growth hinges directly on the consistency of your marketing efforts.

Steps to Optimize Your Mailing List

Step 1: Access Design Studio

1. Open Design Studio from the navigation menu
2. Navigate to the Campaigns section.
3. Click on View Campaigns to see all your postcard campaigns.

Step 2: Review Campaign Dashboard

1. Select the dashboard for your sent postcards by clicking the chart icon next to your campaign.
2. This will display detailed information about the delivery status of your postcards.

Step 3: Identify Invalid Addresses

1. Focus on the "Return to Sender" and "Incomplete USPS Scan Data" categories.
2. Click on Details to see a list of recipients whose addresses need to be removed.

Step 4: Remove Invalid Addresses

1. Open a new tab and duplicate your tab to work on two screens simultaneously, if possible.
2. Search for the recipient (e.g., Raymore) in the Contacts section.
3. Edit the contact details by removing the address information. This ensures that the address is empty and removes the recipient from future mailings.

Step 5: Clean Up Your Mailing List

1. Go through each contact with a return to sender or incomplete scan status.
2. Remove their address details from the contacts database.
3. Ensure to update your mailing list to avoid sending future mailings to invalid addresses.

Step 6: Analyze Engagement Data

1. Use the dashboard to check for unique visitors, QR code scans, and conversions.
2. Click on Details to see who scanned your QR code and the pages they visited.
3. This data helps tailor your messaging and maximize impact.

Benefits of Keeping Your List Clean

1. Cost Savings: Avoid spending money on invalid addresses.
2. Improved Targeting: Ensure your message reaches the right audience.
3. Enhanced ROI: Better data leads to more effective marketing campaigns.